When I started working in the online space, I immediately became obsessed with my virtual assistants! Actually, my first hire is still with The S.O.S. Advantage to this day, 6 years later...
I thought EVERYONE needed an assistant because she impacted my life in ways I could never imagine. When I was having health problems; she scheduled my grocery shopping, car washes, cleaners,. took care of tasks I just could NOT get to.
When I was tight on money, she searched YouTube high & low to learn how to build what we needed to grow the business. The loyalty remained no matter where I was in life & business. (Yes, I always paid her - because that is what a CEO does in good & bad times)
As I told me friends about how much she has helped me, they all wanted virtual assistants! We went out on a hunt to find someone that can do the. job post, interviews, hiring and onboarding.
When I started to hear what people would or wouldn't do - I realized there was a huge barrier of entry between money (often more than double what I was paying in salary), length contracts (the virtual assistant doesn't work for you, they work for the agency you hired), and all the meetings that had to take place to hire the virtual assistant.
I wanted it simple & straight to the point for my friends & not my clients.